Pursuing an after school job or joining a sports team is what helps most people fight the battle of boredom, but for two Hillsborough high school students, ventures such as these were seemingly not enough.

Seniors Joseph Cseh and Dylan Morrello elected to follow deeply held entrepreneurial aspirations and launched the clothing brand, “Erth Apparel.”

Erth dropped into the online marketplace as a new street wear brand for teenagers and adults, highlighting natural imagery and creative designs. Popularity of the company grew rapidly, and within weeks of the first product release, many students could be seen adorning the new attire.

Since then, Cseh and Morrello have seeked more methods of expansion, such as adding a social media account for the company. Promotional videos and images have allowed for the Erth name to travel and reach places as far as California, where customers have posted their own photos draped in Erth garments.

“We decided we could team up and use our love for entrepreneurship and creativity to spark a change in the way people think,” said Cseh.

Cseh became tired of sitting around and waiting for a college degree to start a business. With some research, Cseh learned that it was not as difficult as he thought it would be to do it without one. He wanted this to be a hobby that he could engage in during his free time: “Senioritis hit hard and I hate being bored all the time,” Cseh said.

Erth Apparel has been a great success so far and it looks as if it is going to continue to expand. Cseh is super happy with the turnout of his new business and loves making each one of his customers happy. Customer satisfaction is something that Cseh takes very seriously, and he wants to make sure everyone loves Erth’s products.

“It makes me feel like I’m doing something good,” Cseh said.

Joseph Cseh and Dylan Morrello have been feverishly working to expand and expose the imaginative designs they create themselves. The large amount of time and effort that they put into their brand is what makes it so special and unique. Both creators are heavily invested in their work, and their enjoyment makes the hobby even more rewarding.